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Ethical decision making, business ethics.

This case is applicable to MBA, EDP and EMBA courses.

TOREAD, a professional provider of outdoor equipment in China, started in business by producing and selling tents. To meet market demand, TOREAD expanded its product line which ranges from outdoor durable tent products to “pan-outdoor” products including footwear and clothing. During the critical expansion phase, TOREAD was challenged by a quality problem in a batch of outsourced sandals that had been manufactured by a contracted supplier. By researching different options and going through an ethical decision making process, TOREAD made the choice of destroying all “problem sandals”. Since then, TOREAD has focused development on product quality improvement and product innovation to establish a sustainable brand image and generate social benefits. TOREAD's decision making in the critical development phase helped it to become the leader in the outdoor product industry in China.

This case may be used for courses such as business ethics and strategy. By learning this case, students can understand the process of making ethical decisions when facing moral dilemmas among corporate decision makers, employees and relevant interested parties, and learn how to make strategic decisions to balance company profit growth and social benefits in critical development phases.

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A new direct blind equalization algorithm is presented in this paper. It relies on the auto‐correlation matrix of the channel, and adopts its eigenvector decomposition for designing an equalizer, which exploits the correlation characteristics of the channel. The proposed equalization is insensitive to the inaccuracy of the channel order estimation, and its data sequence length required for estimating the channel's correlation matrix is shorter than that of the other eigenvector decomposition methods that assumed that the channel order was known or had been estimated. Simulation results show that this algorithm is capable of acquiring a good performance under lower SNR in a communication system employing 16‐QAM modulation.

The purpose of this study is to examine whether and how independent director-CEO friendliness has an impact on the enterprise's sustainable growth capability and further explore how corporate social responsibility (CSR) and executive compensation affect the relationship in the Chinese context.

Using a sample of Chinese-listed companies from 2010 to 2020, the study adopts fixed effects models to empirically analyze the effect of independent director-CEO friendliness on the enterprise's sustainable growth capability and the roles of CSR and executive compensation.

This study finds that independent director-CEO friendliness is significantly positively correlated with the sustainable growth capability of an enterprise, and this effect is enhanced with the improvement of the degree of CSR fulfillment. What is more, the positive relationship between independent director-CEO friendliness and the enterprise's sustainable growth capability becomes stronger with higher executive compensation.

Given that the existing research on sustainable growth capability mainly focused on the macroeconomic field, this study is of great theoretical significance in exploring the relationship between independent director-CEO friendliness and the enterprise's sustainable growth capability from the micro-level, contributing to the research on the enterprise's sustainable growth capability. In addition, this study considers the boundary conditions of CSR and executive compensation from internal and external perspectives, respectively, as it is innovative to elucidate organizational development from the perspective of internal and external balance.

The purpose of this paper is to investigate the effects of structural parameters of fabric on thermal insulation properties of the coated fabric.

The authors established a numerical model for the ablation of silicone resin-coated fabric under high heat flow, and the simulation results have been validated by quartz lamp ablation experiment. The model was used to investigate the effects of structural parameters of glass fiber fabrics on the heat transfer process of the coated fabric.

The numerical values were in agreement with the experimental values. The thermal insulation of the coated glass fiber fabric was better than coated carbon fabric. Thermal insulation performance of the coated glass fiber fabrics was in order plain < 2/1 twill < 3/3 twill < 5/3 stain fabric. Increasing the warp density, from 100 to 180 ends/10 cm, the temperature of the back surface of the coated glass fiber fabric was reduced from 601°C to 553°C. Thermal insulation performance dramatically increased as yarn fineness went from 129 to 280 tex, and the temperature difference was 63°C.

In the ablation process, to simplify the calculation, the combustion reaction of silicone resin was ignored, which can be added in the future research.

This paper provides the ablation model of the silicon-coated fabric based on the 3D geometry model to explore the influence of the structural parameters of coated glass fiber fabric on its thermal protection performance.

In the context of carbon peaking and neutrality, effectively controlling agricultural carbon emissions has gained academic attention. As an essential form of agricultural service scale management, this study investigates whether and how trusteeship affects the carbon emission behavior in planting production.

The authors established a theoretical framework to analyze the impact of agricultural production trusteeship on carbon emissions from planting. China's provincial panel data in the 2012–2021 period were selected to test the impact, mechanisms and heterogeneity of agricultural production trusteeship on carbon emissions from planting using the bidirectional fixed effect model and the panel correction standard error regression model.

The findings indicate that agricultural production trusteeship significantly inhibits carbon emissions from planting, especially in the dimensions of fertilizer input, pesticide application, agricultural film use and mechanical fuel. Agricultural production trusteeship primarily affects the intensity of these carbon emissions through contiguous farmland management and planting structure adjustment. Further examinations revealed that the influence of agricultural production trusteeship on carbon emissions from planting was heterogeneous with respect to geographical location, proportion of non-farming income and scale of agricultural production.

This study is the first to systematically evaluate the impact of agricultural production trusteeship on carbon emissions from planting.

Given that environmental issues have become increasingly critical in business operations, from the lens of guanxi, this study explores the impact of relational capital on green innovation in a knowledge-driven context of new energy enterprises. Additionally, the moderating effect of corporate environmental responsibility (CER) on the above relationship is analyzed.

This study takes 162 Chinese new energy enterprises from 2010 to 2020 as the research sample. For empirical analysis, factor analysis is adopted to comprehensively measure relational capital, while green innovation is embodied in two dimensions, namely radical green innovation (RGI) and incremental green innovation (IGI).

Relational capital significantly promotes RGI and IGI. Moreover, it is found that implementing CER strengthens the positive relationship between relational capital and RGI but weakens the positive relationship between relational capital and IGI.

It is evident that existing literature on green innovation mainly focused on a single perspective rather than from different dimensions. In addition, few scholars have drawn from stakeholder theory to elucidate the interaction of relational capital with corporate responsibility practices. In this regard, this study examines the link between relational capital and green innovation while examining the moderating effect of CER, which provides valuable insights for future research on relational governance and innovation management. Furthermore, this study innovatively centers on new energy enterprises in China, which are pioneers and facilitators of green development, as the research subject. Considering relevant studies are still nascent in this domain, our empirical results are of extensive practical guidance for managers and practitioners to promote environmental sustainability.

There is an increasing demand for higher-accuracy dimensional measurements of nano- and micro-structures. Recently, the authors presented a fiber Bragg grating (FBG) sensor-based dynamic nano-coordinate-measuring machine (CMM) probe for true three-dimensional coordinate measurement, in which a specific mechanical structure with several FBG sensors was developed to provide the probe with sensitivity to loading in all directions.

The study presents a three-dimensional sensing and demodulation system based on an improved matched filter design and the time division multiplexing technique that helps solve the problem of multiplex FBG-signals conflicts. In addition, the application of the dynamic mode of the probe system effectively solves the problem presented by the surface interaction forces.

Consequently, this FBG-based vibrating probe system has increased sensitivity to strain, while maintaining smaller contact force. The experiments for testing probe performance show that the prototype yielded a measurement resolution of 13 nm, a repeatability of 50 nm and a vertical measurement force of less than1.5 mN.

The force tests in the horizontal directions are difficult to conduct because both the probe and the dynamometer are only adaptable to vertical use.

Development of the FBG-based dynamic nano-coordinate-measuring machine probe will achieve a new and inexpensive method for higher-accuracy dimensional measurements of nano- and micro-structures, such as micro-electromechanical systems, micro-fluidic chips, inkjet and diesel engine injector nozzles that are in overall dimensions within the micrometer scale.

The study presents a three-dimensional sensing and demodulation system for the vibrating nano-coordinate-measuring machine probe based on FBG sensors. The prototype yielded a measurement resolution of 13 nm, a repeatability of 50 nm and a vertical measurement force of less than1.5 mN.

The paper aims to study cut resistant property of basic weft plain-knitted fabric for protective clothing.

Effects of fiber materials, fabric direction and knitting technology (sinking-depth) were explored, respectively. Cut process of fabric was tracked and the theoretical analysis was provided to evaluate energy transferring of cutting. Fiber-based cut behavior was observed by SEM images. Deformation energy stored in the loop due to yarn bending was regard as initial elastic potential energy of the fabric, which was related to loop structure.

Cut resistance of the fiber material was the dominant factor for cut resistance of weft plain-knitted fabric, while unit loop structure played a critical role in improving cut resistance.

Cut resistance of the fiber material was the dominant factor for cut resistance of weft plain-knitted fabric, while the unit loop structure played a critical role in improving cut resistance.

The paper provides theoretical support of developing flexible protective clothing.

The purpose of this study is to explore the coopetition relationships between platform owners and complementors in complementary product markets. Drawing on the coopetition theory, the authors examined the evolutionary trends of the coopetition relationships between platform owners and complementors and explore the main influence factors.

The authors used Lotka–Volterra model to analyze the coopetition relationship between platform owners and complementors, including the evolutionary trends as well as the results. Considering the feasibility of sample data collection, simulation is used to verify the effects of different factors on the evolution of coopetition relationships.

The results show that there are four possible results of the competition in the complementary products market. That comprises “winner-take-all for platform owners,” “winner-take-all for complementors,” “stable competitive coexistence” and “unstable competitive coexistence,” where “stable competitive coexistence” is the optimal evolutionary state. Moreover, the results of competitive evolution are determined by innovation subjects’ interaction parameters. However, the natural growth rate, the initial market benefits of the two innovators and the overall benefits of the complementary product markets influence the time to reach a steady state.

The study provides new insights into the entry of platform owners into complementary markets, and the findings highlight the fact that in complementary product markets, platform owners and complementors should seek “competitive coexistence” rather than “winner-takes-all.” Moreover, the authors also enrich the coopetition theory by revealing the core factors that influence the evolution of coopetition relationships, which further enhance the analysis of the evolutionary process of coopetition relationships.

The reviews submitted by users are the foundation of user-generated content (UGC) platforms. However, the rapid growth of users brings the problems of information overload and spotty content, which makes it necessary for UGC platforms to screen out reviews that are really helpful to users. The authors put forward in this paper the factors influencing review helpfulness voting from the perspective of review characteristics and reviewer characteristics.

This study uses 8,953 reviews from 20 movies listed on Douban.com with variables focusing on review characteristics and reviewer characteristics that affect review helpfulness. To verify the six hypotheses proposed in the study, Stata 14 was used to perform tobit regression.

Findings show that review helpfulness is significantly influenced by the length, valence, timeliness and deviation rating of the reviews. The results also underlie that a review submitted by a reviewer who has more followers and experience is more affected by review characteristics.

Previous literature has discussed the factors that affect the helpfulness of reviews; however, the authors have established a new model that explores more comprehensive review characteristics and the moderating effect reviewer characteristics have on helpfulness. In this empirical research, the authors selected a UGC community in China as the research object. The UGC community may encourage users to write more helpful reviews by highlighting the characteristics of users. Users in return can use this to establish his/her image in the community. Future research can explore more variables related to users.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0186.